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Drop O1
DROP O1

THE HUG PHILOSOPHY
CALM // A hug you can wear.
STRENGTH // Extra-long fibers. Built to endure, refined to last.
SOFTNESS // Comfort with weight. Gentler with time.
PRESENCE // Elevated form. A silhouette that holds you.
PURE // Kind to your skin and planet alike. Nothing unnecessary.
BALANCE // Luxury without excess. Intention in detail.
HERITAGE // Traceable. Honest. A higher standard.
HUG // What you wear should love you back.

ROOTED IN WELLNESS.
STEADY. GROUNDING. ESSENTIAL.
JOIN THE CLUB
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